Image by Neil Soni

News & Press

One of our principal values is to keep needle arts relevant and encourage new stitchers along the way. Being published and putting our face out there is one of the ways we do that!

Cross Stitch Crazy Magazine Feature - Issue 259

We are SO THRILLED to be featured in Cross Stitch Crazy magazine issue 259! They did a whole feature on Chelsea in the Online News section and we think it turned out great. We couldn't be prouder! The magazine also featured our super cute highlighter packs on their "Must-Haves" page. 

To get more information on this stellar magazine, check them out HERE

Cross Stitch Crazy

Feeling so honoured to be nominated!

2019 Nomination
Women of Inspiration Awards

Submission Text: 
"Chelsea Fournier has quickly established herself as a great small business owner in the Ottawa Canada area. Through her love of her hobby she is trying to inspire other women to become their own badass selves through her Stitch Mafia logo and designs. She is also attempting to make crafting, which is traditionally not very avante garde to be current and "cool" again. The more significant part of her mission is to keep needle arts relevant and interesting so that future generations can benefit from these crafts."


2019 2nd Round Request
Canada Post e-Commerce Innovation Awards


We have made it to the second round and are preparing our submission right now! The award we have been asked to provide more information for is called the "All About The Customer" award. Here's the criteria!

This award recognizes a business that lives by the adage “the customer is king." This retailer knows that brands are only as good as their last customer communication, their last interaction, their last-mile experience. This winner is focused on establishing a brand, building a loyal customer base, and providing a seamless end-to-end customer experience. Applications should include examples of outstanding customer experience that get noticed in a highly competitive landscape. Integrated marketing initiatives and tactics, with a multi-channel approach, occurring throughout the customer’s shopping journey, are hallmarks of a winning application.